Get Your Hands-On Social Media Marketing Houston! in Houston Mar 24, 2012 8:30 AM

Limited EARLYBIRD ticket prices available for a limited time.

Workshop Description In this four-hour, hands-on workshop, you will learn social media marketing in a way that you haven't before. This is a popular course due to the practical hands-on nature of the exercises and tools used for creating social media marketing campaigns. You will walk away from this event with a well-documented social media plan including goals for the next month, documented strategies for building a fan and follower base and configured tools for managing your posts and tweets. You will also have three social media profiles (Facebook, Twitter, LinkedIn) customized, configured and optimized. At the event, we will: •Discuss intelligent ways to build your followers and fans list •Prepare a plan for content strategy development and management •Discuss how to analyze, implement and tweak your new social media strategy Course process: •Document plan throughout workshop •Configure and optimize social profiles and supporting tools •Listen and monitor •Create social media content •Practice network building •Schedule content •Discuss the how and why of measuring •A question and answer period Classroom and seating availability: Our classroom easily seats 25 but for this hands-on workshop, we limit ticket sales to fewer attendees so that we can provide each of you with the time and attention required to successfully facilitate learning. COURSE PREREQUISITES: Since this is a hands-on workshop, you can either bring your own internet-ready laptop (must be capable of connecting to a wireless network) or you can rent one of ours for the four-hour period (we have limited rentals available so please make arrangements in advance). This workshop will be taught at a moderate pace so you MUST also be comfortable with using your laptop and the internet. Basic familiarity with social media recommended. Please bring your email address, userID and password details for social media sites that require authentication. Please share this dynamic event with a friend. Or be a better friend and purchase a ticket for someone to attend with you. -------------------------------------------------------------------------------- What is social media marketing? Social media marketing is the act of attracting customers via social networks. Social networks (like Facebook and Twitter) are web communities where consumers share content and engage with friends, neighbors and colleagues. [Factoid: There are over 800 million people on Facebook with over two million in Houston alone]. Content includes family photos, videos, stories and more. Information that is shared includes names, ages, relationships, schools attended, places lived, current location, hobbies, musical tastes, and many other types of demographic and personal details.